Brands are increasingly using tried and tested formulas for their media campaigns. The footnote of choosing storyboards seems to be ‘It worked for XYZ brand, no reason why it should not work for my brand’.
In the process the essential difference between the products and their brand values are neglected.
Children are increasingly used in ad campaigns, women continue to promote products targeted for men. Garnier fairness cream, Rin advanced detergent soap and Fair and lovely use the same ‘ Proof of whiteness’ theme.
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Ideas that click for others need not necessarily work for you.
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