A contest held during Prague International Advertising Festival (PIAF), sought slogans for the city that would attract potential tourists.
Here was my entry for the contest.
The Slogan Concept
A play on the words ‘Czech it out’.
Prague has always been known for its timeless beauty and in more recent times for its modern quirky architecture. The logo is a shoutout inviting travelers to check out an incredible blend of the old and new in this fairy-tale, upbeat and trendy city.
Graphic Elements
The logo on the left is a visual for “Czech”, which also borrows from the blue and red colours of the Czech flag.
The map outline of Prague was fit in the ‘O’ of the ‘Out’ to signify a whole world of exploring that is packed in this vibrant city.
Variation
A variation of logo with red and yellow horizontal underlines, can be used for promotions, where the slogan needs to be tied to the Prague logo.
Visuals
